1. FAMILY MATTERS.
At PARKLAND we treat our staff as members of the family, where every opinion matters, every contribution is recognized, and loyalty and trust are practiced with a passion.
2. MARKETING IS IN OUR BLOOD.
It is our way of life. We approach marketing of our projects the same way as we would approach life – with passion, dedication and utmost excellence.
3. PRODUCTION INNOVATION IS A PRIORITY.
We strive to be a company that revolutionizes projects to respond to every customer’s needs and wants.
4. TEAMWORK IS A WAY OF LIFE.
We recognize that every member of the PARKLAND family is vital to the company. Every opinion matters and contributes to what we are, and what we will be in the future.
5. COMMUNICATING TO THE CUSTOMER, AND BETWEEN GROUPS, IS ENCOURAGED.
Open communication lines lead to better relations, and ultimately, to excellent performance.
6. CONSTANT LEARNING IS PARAMOUNT.
We are in a constant process of improving ourselves, because when it comes to excellence, “good enough” is never enough.
7. CUT WASTE RELENTLESSLY.
We are vigilant in reducing waste and operating efficiently.
8. VALUE EACH OTHER’S TIME.
Time is of the essence and we are passionate in this belief. Every minute counts. Every second is an opportunity to succeed, an opportunity to win.
9. PROFESSIONALISM AND ETHICAL STANDARDS SERVE AS THE BACKBONE OF EVERY DAY BEHAVIOR.
We are focused on work, and we approach it with the same discipline and excellence day in and day out.
10. FAIR COMPETITION.
We acknowledge that real estate is competitive. However, we must always be fair to competition and never criticize other firms